Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you
By the end of this program, participants should be able to;
- Define and create a targeted marketing plan for specific user segments.
- Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.
- Conduct competitive analysis in order to create your unique value proposition.
- Create marketing goals in order to focus your marketing plan.
- Start thinking about your distribution plan and consider what keywords work best for your goals.
- Learn about the beta-testing community, and prepare your landing pages.
- Prepare, launch, execute and gain your first users.
- Outline a go-to-market strategy and gain the know-how to execute on it.
- Learn SEO (search engine optimization) skills to get your first 1000 users.
- Learn to use data to iterate and optimize your marketing plan.
Basic English
A statement of accomplishment establishes that a student has sufficiently and adequately completed about 80% of the course's requirement and is expected to have properly understood the underlying skill and knowledge being taught, and can apply them with little or no supervision.
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