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MIT Entrepreneurship

Entrepreneurship 102: What can you do for your customer?

Ask not what your customer can do for you – ask what you can do for your customer. The journey continues. Are you with us? The customer is waiting.

Business

  Course Is Free

  Course is Available

  3 Months

  Average Hour / Week: 4 Hrs

ABOUT THIS COURSE

Ask not what your customer can do for you – ask what you can do for your customer. In Entrepreneurship 101, you’ve learned to look at the world through the eyes of the customer – and ah, what a great perspective it is!

But the journey doesn’t stop there. For the holy grail of specificity – while already within reach – there is still much to learn before obtaining it.

Just as important as finding your customer is creating a great product that will solve the customer’s problem. How will customers acquire your product? How will it solve the customer’s problem? What value will your product bring? What is your secret sauce? How do you stack up vis-à-vis the competition?

From fields as diverse as virtual immortality, small business marketing, urban design, language education, healthcare, and entrepreneur support services, we use in-depth case studies of entrepreneurs to examine how they developed their product concepts, solved their customer’s problem, established a clear value proposition, refined their secret sauce, and understood their competition.

The journey continues. Are you with us? The customer is waiting.

What you would be learning

From fields as diverse as virtual immortality, small business marketing, urban design, language education, healthcare, and entrepreneur support services, we use in-depth case studies of entrepreneurs to examine how they developed their product concepts, solved their customer’s problem, established a clear value proposition, refined their secret sauce, and understood their competition.

Knowledge Required

Nothing. The course is open to any interested participant. No advance reading is required.

Certificates issued on completion

statement of accomplishment

A statement of accomplishment establishes that a student has sufficiently and adequately completed about 80% of the course's requirement and is expected to have properly understood the underlying skill and knowledge being taught, and can apply them with little or no supervision.

Course Instructors

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Topics In This Course

1  ENTREPRENEURSHIP 102 - WOOHOO! Video Available

2  FOCUS ON THE CUSTOMER YOU ALREADY HAVE Video Available

3  CHANGING CUSTOMER PERCEPTION Video Available

4  YOUR BEST SALESPERSON IS A HAPPY CUSTOMER Video Available

5  UNDERSTANDING YOUR CUSTOMER Video Available

6  ADVICE FOR ENTREPRENEURS FROM MARCEL Video Available

+ 5 more topic(s)

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This course leads to an internship. Internships are the fastest way to get jobs on Slatecube. Request for a certificate to join an internship after this course. Costs NGN10,000 ($50) only!


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